{"id":6828,"date":"2024-11-06T09:16:21","date_gmt":"2024-11-06T09:16:21","guid":{"rendered":"https:\/\/www.strivemindz.com\/blog\/?p=6828"},"modified":"2025-02-14T09:02:48","modified_gmt":"2025-02-14T09:02:48","slug":"bfcm-2024-important-features","status":"publish","type":"post","link":"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/","title":{"rendered":"BFCM 2024: Important Features to Grow Businesses"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#BFCM_Pre-Sale_Features\" >BFCM Pre-Sale Features:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#Sale_Features\" >Sale Features:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#Post-Sale_Features\" >Post-Sale Features:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#Technical_Features\" >Technical Features:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#Marketing_Features\" >Marketing Features:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#How_to_maximise_BFCM_sales\" >How to maximise BFCM sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#Pre-BFCM_Preparation\" >Pre-BFCM Preparation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#BFCM_Weekend\" >BFCM Weekend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#Post-BFCM_Strategy\" >Post-BFCM Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#Additional_Tips\" >Additional Tips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#BFCM_Sales_Channels\" >BFCM Sales Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#BFCM_Metrics_to_Track\" >BFCM Metrics to Track<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#Customer_Retention_Techniques_in_Businesses_during_BFCM\" >Customer Retention Techniques in Businesses during BFCM<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#Pre-BFCM_Retention\" >Pre-BFCM Retention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#During_BFCM_Retention\" >During BFCM Retention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#Post-BFCM_Retention\" >Post-BFCM Retention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#Long-Term_Retention\" >Long-Term Retention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#BFCM_Retention_Metrics\" >BFCM Retention Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#Tools_for_Customer_Retention\" >Tools for Customer Retention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#Best_Practices\" >Best Practices<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#Best_Practices_of_the_Loyalty_Programs_in_BFCM\" >Best Practices of the Loyalty Programs in BFCM<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#Pre-BFCM_Loyalty_Program_Strategies\" >Pre-BFCM Loyalty Program Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#BFCM_Loyalty_Program_Tactics\" >BFCM Loyalty Program Tactics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#Post-BFCM_Loyalty_Program_Strategies\" >Post-BFCM Loyalty Program Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#Loyalty_Program_Structure\" >Loyalty Program Structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#Loyalty_Program_Communication\" >Loyalty Program Communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#Loyalty_Program_Metrics\" >Loyalty Program Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#Loyalty_Program_Tools\" >Loyalty Program Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#Best_Practices-2\" >Best Practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#BFCM_Loyalty_Program_Examples\" >BFCM Loyalty Program Examples<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#FREQUENTLY_ASKED_QUESTIONS_FAQs\" >FREQUENTLY ASKED QUESTIONS (FAQs)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#How_can_we_prepare_for_BFCM_in_the_best_way_to_maximise_sales\" >How can we prepare for BFCM in the best way to maximise sales?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#How_can_a_sense_of_urgency_be_created_in_a_positive_way_to_maximise_sales_during_BFCM\" >How can a sense of urgency be created in a positive way to maximise sales during BFCM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#How_can_the_companies_retain_customers_even_after_BFCM_weekend\" >How can the companies retain customers even after BFCM weekend?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#What_tactics_will_help_any_company_stand_out_from_the_crowd_during_BFCM\" >What tactics will help any company stand out from the crowd during BFCM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/#How_can_BFCM_salesweekends_be_further_extended_to_gain_a_maximum_number_of_sales\" >How can BFCM sales\/weekends be further extended to gain a maximum number of sales?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BFCM_Pre-Sale_Features\"><\/span>BFCM Pre-Sale Features:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Countdown timer: Creation of urgency with countdown timers.<\/li>\n\n\n\n<li>Exclusive deals: Offering early access to loyal customers.<\/li>\n\n\n\n<li>Pre-sale notifications: Informing subscribers about upcoming deals and offers.<\/li>\n\n\n\n<li>Wish Lists: Customers can save products when offered better deals.<\/li>\n\n\n\n<li>Price comparisons: Open display of price differences.<\/li>\n\n\n\n<li>Product recommendations: Suggestions for various related products.<\/li>\n\n\n\n<li>Personalised offers: Use of customer data for targeted promotions.<\/li>\n\n\n\n<li>Social media teasers: Building up hype on social media about upcoming offers and deals.<\/li>\n\n\n\n<li>Email marketing campaigns: Sending targeted promotional emails.<\/li>\n\n\n\n<li>Limited-time offers: Creation of scarcity.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sale_Features\"><\/span>Sale Features:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Discount codes: Offering some percentage-off or fixed-amount discounts.<\/li>\n\n\n\n<li>Free shipping: Waiving off the shipping fees.<\/li>\n\n\n\n<li>Buy-one-get-one-free (BOGO) deals: Encouraging bulk purchases among the customers.<\/li>\n\n\n\n<li>Bundle deals: Offering discounted product combinations.<\/li>\n\n\n\n<li>Gift cards: Offering bonus gift cards with purchases.<\/li>\n\n\n\n<li>Price matching: Matching competitor prices and bringing about normalisation.<\/li>\n\n\n\n<li>Flash sales: Offering limited-time and deeply discounted deals.<\/li>\n\n\n\n<li>Scavenger hunts: Hiding the exclusive deals on-site.<\/li>\n\n\n\n<li>Gamification: Creation of interactive experiences for the customers.<\/li>\n\n\n\n<li>Live chat support: Providing some real-time customer assistance.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Post-Sale_Features\"><\/span>Post-Sale Features:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Extended sales: Continuation of offering discounts after BFCM.<\/li>\n\n\n\n<li>Clearance sections: Offering off the remaining products at discounted prices.<\/li>\n\n\n\n<li>Price adjustments: Allowing the price matching after purchase.<\/li>\n\n\n\n<li>Loyalty rewards: Reward for repeated shopping by the customers.<\/li>\n\n\n\n<li>Referral programs: Emphasis on the referrals made by the customers.<\/li>\n\n\n\n<li>Survey and feedback tools: Gathering customer insights through some devices or services.<\/li>\n\n\n\n<li>Win-back campaigns: Targeting the inactive customers.<\/li>\n\n\n\n<li>Abandoned cart recovery: Sending regular reminders.<\/li>\n\n\n\n<li>Post-purchase emails: Thanking the customers and promoting some of the related products.<\/li>\n\n\n\n<li>Review and rating systems: Encouraging customer reviews and feedback.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Technical_Features\"><\/span>Technical Features:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Fast checkout options: Streamlining the checkout processes.<\/li>\n\n\n\n<li>Mobile optimization: Ensuring seamless mobile experiences as well.<\/li>\n\n\n\n<li>Secure payment gateways: Protection of customer data.<\/li>\n\n\n\n<li>Load testing: Ensuring site stability.<\/li>\n\n\n\n<li>Content delivery networks (CDNs): Enhancement of site speed.<\/li>\n\n\n\n<li>Caching: Improvements in page load times.<\/li>\n\n\n\n<li>SSL certificates: Ensuring HTTPS security.<\/li>\n\n\n\n<li>Browser compatibility: Ensuring cross-browser support for the customers.<\/li>\n\n\n\n<li>Responsive design: Adaptation of the products according to various screen sizes.<\/li>\n\n\n\n<li>Real-time analytics: Monitoring the site performances by authentic devices.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Features\"><\/span>Marketing Features:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Influencer partnerships: Collaboration with influencers for better product advertisement.<\/li>\n\n\n\n<li>Social media contests: Hosting some giveaways and contests.<\/li>\n\n\n\n<li>User-generated content campaigns: Encouraging customer submissions and feedback.<\/li>\n\n\n\n<li>Assisted marketing programs: Partnering with affiliates and other collaborators.<\/li>\n\n\n\n<li>Email nurturing campaigns: Building strong and reliable customer relationships.<\/li>\n\n\n\n<li>Retargeting ads: Targeting the abandoned cart users.<\/li>\n\n\n\n<li>Lookalike targeting: Targeting similar audiences.<\/li>\n\n\n\n<li>Google Ads and PPC campaigns: Running certain targeted ads.<\/li>\n\n\n\n<li>Content marketing: Creating valuable, innovative and relevant content.<\/li>\n\n\n\n<li>Customer segmentation: Targeting some specific customer groups.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_maximise_BFCM_sales\"><\/span>How to maximise BFCM sales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Building some Pre-sale hype among the customers.<\/li>\n\n\n\n<li>Providing some exclusive deals and discounts.<\/li>\n\n\n\n<li>Providing seamless checkout experiences for the customers.<\/li>\n\n\n\n<li>Arranging some post-sale engagement and loyalty programs for the customers to encourage them.<\/li>\n\n\n\n<li>Technical optimization for scalability and security for better performance.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pre-BFCM_Preparation\"><\/span>Pre-BFCM Preparation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Analyse last year&#8217;s sales data: Identification of top-selling products and customer segments.<\/li>\n\n\n\n<li>Set clear goals and targets: Defining revenue, conversion, and customer acquisition goals clearly.<\/li>\n\n\n\n<li>Plan marketing campaigns: Putting emphasis on email, social media, influencers, and paid advertising to hype up sales.<\/li>\n\n\n\n<li>Optimise website and checkout: Ensuring mobile-friendliness, fast loading, and secure payment gateways.<\/li>\n\n\n\n<li>Create engaging content: Sketching out innovative and unique blog posts, videos, and social media teasers.<\/li>\n\n\n\n<li>Build anticipation: Arrange some countdown timers, exclusive deals, and early access for loyal customers.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BFCM_Weekend\"><\/span>BFCM Weekend<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Launch sales and promotions: Informing about discounted products, bundle deals, and free shipping on a regular and early basis.<\/li>\n\n\n\n<li>Send targeted emails: Regularly contact the customers about exclusive deals, reminders, and abandoned cart recovery.<\/li>\n\n\n\n<li>Run social media contests: Organising giveaways, quizzes, and user-generated content campaigns.<\/li>\n\n\n\n<li>Utilise paid advertising: Collaborating with Google Ads, Facebook Ads, and influencer partnerships.<\/li>\n\n\n\n<li>Offer limited-time deals: Designing some flash sales, doorbusters, and scarcity-driven promotions.<\/li>\n\n\n\n<li>Provide exceptional customer support: Giving various options of live chat, phone, and email support.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Post-BFCM_Strategy\"><\/span>Post-BFCM Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Extend sales and promotions: Continuation of offering discounts and bundle deals.<\/li>\n\n\n\n<li>Send thank-you emails: Appreciate the customers and encourage repeat business.<\/li>\n\n\n\n<li>Analyse sales data: Identifying areas for improvement and optimisation for future sales.<\/li>\n\n\n\n<li>Refine marketing strategies: Adjusting targeting, ad creatives, and messaging to lure customers.<\/li>\n\n\n\n<li>Re-engage customers: Organising some win-back campaigns, loyalty programs, and exclusive offers to regain the lost customers.<\/li>\n\n\n\n<li>Plan for future sales: Right and organised scheduling of the upcoming promotions and events.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Additional_Tips\"><\/span>Additional Tips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Offering price matching and price adjustment options.<\/li>\n\n\n\n<li>Providing free shipping and free return policies.<\/li>\n\n\n\n<li>Creating a sense of urgency with countdown timers.<\/li>\n\n\n\n<li>Using some authentic social proofs like customer reviews, ratings, and testimonials for the first-time purchasers.<\/li>\n\n\n\n<li>Leveraging user-generated content.<\/li>\n\n\n\n<li>Monitoring and optimising the website\u2019s performance.<\/li>\n\n\n\n<li>Utilisation of the retargeting ads.<\/li>\n\n\n\n<li>Offering exclusive deals to loyalty program members.<\/li>\n\n\n\n<li>Partnering with influencers, affiliates and other collaborators.<\/li>\n\n\n\n<li>Analysing and keeping track of the product\u2019s performance and its feedback from the customers.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BFCM_Sales_Channels\"><\/span>BFCM Sales Channels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.strivemindz.com\/ecommerce-web-development\" target=\"_blank\" rel=\"noopener\"><strong>E-commerce website<\/strong><\/a><\/li>\n\n\n\n<li>Social media platforms (Facebook, Instagram, Twitter)<\/li>\n\n\n\n<li>Email marketing<\/li>\n\n\n\n<li>Influencer marketing<\/li>\n\n\n\n<li>Paid advertising (Google Ads, Facebook Ads)<\/li>\n\n\n\n<li>Affiliate marketing<\/li>\n\n\n\n<li>In-store promotions (for physical retailers)<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BFCM_Metrics_to_Track\"><\/span>BFCM Metrics to Track<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Revenue<\/li>\n\n\n\n<li>Conversion rate<\/li>\n\n\n\n<li>Customer acquisition cost (CAC)<\/li>\n\n\n\n<li>Customer retention rate<\/li>\n\n\n\n<li>Average order value (AOV)<\/li>\n\n\n\n<li>Cart abandonment rate<\/li>\n\n\n\n<li>Website Traffic<\/li>\n\n\n\n<li>Social media engagement<\/li>\n\n\n\n<li>Email open and click-through rates<\/li>\n\n\n\n<li>Return on investment (ROI)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.strivemindz.com\/blog\/wp-content\/uploads\/2024\/11\/cyber-monday-shopping-sales-scaled.jpg\" alt=\"cyber-monday-sales\" class=\"wp-image-6831\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Retention_Techniques_in_Businesses_during_BFCM\"><\/span>Customer Retention Techniques in Businesses during BFCM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pre-BFCM_Retention\"><\/span>Pre-BFCM Retention<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Exclusive early access: Offer loyal customers early access to BFCM deals.<\/li>\n\n\n\n<li>Personalised promotions: Send targeted emails with personalised deals.<\/li>\n\n\n\n<li>Loyalty rewards: Offer bonus points or rewards for purchases made during BFCM.<\/li>\n\n\n\n<li>Win-back campaigns: Target the already inactive customers with special offers.<\/li>\n\n\n\n<li>Social media engagement: Encouragement of customer interactions through contests and giveaways.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"During_BFCM_Retention\"><\/span>During BFCM Retention<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Real-time support: Facility of live chat, phone call and email support.<\/li>\n\n\n\n<li>Order tracking: Keep customers informed about order status.<\/li>\n\n\n\n<li>Exclusive deals: Offer certain loyalty program members exclusive deals to keep the existing customers connected.<\/li>\n\n\n\n<li>Bundle discounts: Encouragement of customers to purchase related products.<\/li>\n\n\n\n<li>Free shipping: Offer some free shipping on orders above a certain amount to promote extra shopping.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Post-BFCM_Retention\"><\/span>Post-BFCM Retention<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Thank-you emails: Send appreciation emails with exclusive offers.<\/li>\n\n\n\n<li>Post-purchase surveys: Gather feedback to improve customer experience.<\/li>\n\n\n\n<li>Loyalty program updates: Notify the customers about new loyalty program changes.<\/li>\n\n\n\n<li>Re-engagement campaigns: Target the former customers to make a repeat purchase.<\/li>\n\n\n\n<li>Referral programs: Make the customers refer to their friends and family and in return give them some discounts on certain products.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Long-Term_Retention\"><\/span>Long-Term Retention<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Customer segmentation: Tailor communications to specific customer groups.<\/li>\n\n\n\n<li>Personalised recommendations: Offer product suggestions based on purchase history.<\/li>\n\n\n\n<li>Anniversary and birthday rewards: Celebrate customer milestones.<\/li>\n\n\n\n<li>Exclusive access: Provide loyalty program members early access to new products.<\/li>\n\n\n\n<li>Community building: Create a community around your brand through social media.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BFCM_Retention_Metrics\"><\/span>BFCM Retention Metrics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Customer retention rate<\/li>\n\n\n\n<li>Repeat purchase rate<\/li>\n\n\n\n<li>Average order value (AOV)<\/li>\n\n\n\n<li>Customer lifetime value (CLV)<\/li>\n\n\n\n<li>Net promoter score (NPS)<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tools_for_Customer_Retention\"><\/span>Tools for Customer Retention<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Email marketing automation tools<\/li>\n\n\n\n<li>Customer relationship management (CRM) software<\/li>\n\n\n\n<li>Loyalty program software<\/li>\n\n\n\n<li>Social media management tools<\/li>\n\n\n\n<li>Customer feedback and survey tools<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Practices\"><\/span>Best Practices<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Know your customers: Understand your customer&#8217;s needs and preferences and update accordingly.<\/li>\n\n\n\n<li>Communicate effectively: Personalise and timely communications.<\/li>\n\n\n\n<li>Reward loyalty: Recognize and reward repeat customers.<\/li>\n\n\n\n<li>Continuously improve: Gather feedback and enhance customer experience.<\/li>\n\n\n\n<li>Measure and analyse: Track retention metrics and adjust strategies.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Practices_of_the_Loyalty_Programs_in_BFCM\"><\/span>Best Practices of the Loyalty Programs in BFCM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pre-BFCM_Loyalty_Program_Strategies\"><\/span>Pre-BFCM Loyalty Program Strategies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Notify loyalty program members about upcoming sales.<\/li>\n\n\n\n<li>Offer exclusive early access to BFCM deals.<\/li>\n\n\n\n<li>Provide some bonus points or rewards for purchases made during BFCM.<\/li>\n\n\n\n<li>Create a short sense of urgency among the customers with limited-time offers.<\/li>\n\n\n\n<li>Segment loyalty program members for targeted communications.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BFCM_Loyalty_Program_Tactics\"><\/span>BFCM Loyalty Program Tactics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Double or triple points for purchases made during BFCM.<\/li>\n\n\n\n<li>Exclusive discounts especially for the loyalty program members.<\/li>\n\n\n\n<li>Free shipping or maybe free returns only for the loyalty program members.<\/li>\n\n\n\n<li>Early access to limited-quantity products.<\/li>\n\n\n\n<li>Special loyalty program member-only deals.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Post-BFCM_Loyalty_Program_Strategies\"><\/span>Post-BFCM Loyalty Program Strategies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Send thank-you emails with exclusive offers.<\/li>\n\n\n\n<li>Reward loyalty program members for referrals.<\/li>\n\n\n\n<li>Offer loyalty program members early access to new products.<\/li>\n\n\n\n<li>Provide exclusive loyalty program member-only content.<\/li>\n\n\n\n<li>Analyse loyalty program data to improve future sales.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Loyalty_Program_Structure\"><\/span>Loyalty Program Structure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Points-based system: Reward points for purchases.<\/li>\n\n\n\n<li>Tier-based system: Offer rewards based on purchase history.<\/li>\n\n\n\n<li>Visit-based system: Reward customers for frequent visits.<\/li>\n\n\n\n<li>Subscription-based system: Offer exclusive benefits for loyal customers.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Loyalty_Program_Communication\"><\/span>Loyalty Program Communication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Personalised emails and notifications.<\/li>\n\n\n\n<li>Exclusive loyalty program member-only content.<\/li>\n\n\n\n<li>Social media groups for loyalty program members.<\/li>\n\n\n\n<li>Loyalty program mobile app.<\/li>\n\n\n\n<li>Clear program terms and conditions.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Loyalty_Program_Metrics\"><\/span>Loyalty Program Metrics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Member retention rate.<\/li>\n\n\n\n<li>Purchase frequency.<\/li>\n\n\n\n<li>Average order value (AOV).<\/li>\n\n\n\n<li>Customer lifetime value (CLV).<\/li>\n\n\n\n<li>Net promoter score (NPS).<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Loyalty_Program_Tools\"><\/span>Loyalty Program Tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>LoyaltyLion.<\/li>\n\n\n\n<li>Swell.<\/li>\n\n\n\n<li>Loyalty Program Software.<\/li>\n\n\n\n<li>Customer relationship management software.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Practices-2\"><\/span>Best Practices<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Communicate program terms.<\/li>\n\n\n\n<li>Offer relevant rewards.<\/li>\n\n\n\n<li>Make redemption easy.<\/li>\n\n\n\n<li>Provide exclusive benefits.<\/li>\n\n\n\n<li>Continuously evaluate and improve.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BFCM_Loyalty_Program_Examples\"><\/span>BFCM Loyalty Program Examples<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Amazon&#8217;s Prime Day exclusive deals.<\/li>\n\n\n\n<li>Walmart&#8217;s Rewards Program.<\/li>\n\n\n\n<li>Target&#8217;s RedCard exclusive discounts.<\/li>\n<\/ol>\n\n\n\n<p>And various other related programs. These programs have enhanced sales during the BFCM weekend.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FREQUENTLY_ASKED_QUESTIONS_FAQs\"><\/span>FREQUENTLY ASKED QUESTIONS (FAQs)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1730884676183\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_can_we_prepare_for_BFCM_in_the_best_way_to_maximise_sales\"><\/span><strong>How can we prepare for BFCM in the best way to maximise sales?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The best way to prepare for maximum sale numbers during BFCM is by analysing previous sale demands and extracting freshly defined goals from that analysis. This will help the producers to understand what their most purchased product is and what other products need to be upgraded to increase their sales.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1730884703456\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_can_a_sense_of_urgency_be_created_in_a_positive_way_to_maximise_sales_during_BFCM\"><\/span><strong>How can a sense of urgency be created in a positive way to maximise sales during BFCM?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Producers can use taglines such as &#8211;<br \/>-Limited time offers<br \/>-Limited editions<br \/>-Exclusive collections<br \/>-Lowest price drops<br \/>-Countdown timers<br \/>By these methods, the customers will be continuously reminded about the offers and deals and they will strike right on them.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1730884765673\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_can_the_companies_retain_customers_even_after_BFCM_weekend\"><\/span><strong>How can the companies retain customers even after BFCM weekend?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The companies can retain customers by giving them post-BFCM offers such as &#8211;<br \/>-Exclusive discounts<br \/>-Loyalty rewards<br \/>-Personalised recommendations<br \/>-Better communication<br \/>These deals will make the customers believe that the company hasn&#8217;t forgotten them after their purchase.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1730884790073\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_tactics_will_help_any_company_stand_out_from_the_crowd_during_BFCM\"><\/span><strong>What tactics will help any company stand out from the crowd during BFCM?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The company will have to be super innovative and unique in terms of providing offers and deals. It should know the demands of the customers and should work upon the feedback given by them in the previous BFCMs to bring out the best products and maximise sales. Their content should be engaging and they should support the customers with the best after-purchase services.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1730884809000\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_can_BFCM_salesweekends_be_further_extended_to_gain_a_maximum_number_of_sales\"><\/span><strong>How can BFCM sales\/weekends be further extended to gain a maximum number of sales?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>However, extension of sale even after BFCM is quite challenging. However, if the company is still able to provide luring offers like &#8211; clearance sales, last-minute offers or related content without risking the profit of the company, then it becomes rather profitable for the companies when they extend their BFCM sales. This can be done in a tactful way such as &#8211;<br \/>-Providing some extra discount for the customers who bought something in the BFCM sale<br \/>-Giving discounts as loyalty rewards<br \/>-Providing seamless checkout options<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>BFCM Pre-Sale Features: Sale Features: Post-Sale Features: Technical Features: Marketing Features: How to maximise BFCM sales Pre-BFCM Preparation BFCM Weekend Post-BFCM Strategy Additional Tips BFCM Sales Channels BFCM Metrics to Track Customer Retention Techniques in Businesses during BFCM Pre-BFCM Retention During BFCM Retention Post-BFCM Retention Long-Term Retention BFCM Retention Metrics Tools for Customer Retention Best&hellip; <a class=\"more-link\" href=\"https:\/\/www.strivemindz.com\/blog\/bfcm-2024-important-features\/\">Continue reading <span class=\"screen-reader-text\">BFCM 2024: Important Features to Grow Businesses<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[409],"tags":[424,425,426],"class_list":["post-6828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industries","tag-bfcm","tag-bfcm-2024","tag-black-friday-cyber-monday","entry"],"_links":{"self":[{"href":"https:\/\/www.strivemindz.com\/blog\/wp-json\/wp\/v2\/posts\/6828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strivemindz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strivemindz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strivemindz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strivemindz.com\/blog\/wp-json\/wp\/v2\/comments?post=6828"}],"version-history":[{"count":2,"href":"https:\/\/www.strivemindz.com\/blog\/wp-json\/wp\/v2\/posts\/6828\/revisions"}],"predecessor-version":[{"id":6834,"href":"https:\/\/www.strivemindz.com\/blog\/wp-json\/wp\/v2\/posts\/6828\/revisions\/6834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.strivemindz.com\/blog\/wp-json\/wp\/v2\/media\/7026"}],"wp:attachment":[{"href":"https:\/\/www.strivemindz.com\/blog\/wp-json\/wp\/v2\/media?parent=6828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strivemindz.com\/blog\/wp-json\/wp\/v2\/categories?post=6828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strivemindz.com\/blog\/wp-json\/wp\/v2\/tags?post=6828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}