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How Power BI can be a Game Changer for Your Organization

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Microsoft released Power BI, a suite of cloud-based, self-authoring business analytics tools, to the general public in July 2015. According to Microsoft Corporate Vice President James Phillips, Power BI “sets the standard for modern business intelligence” when it was launched. BI and Analytics Magic Quadrant for Power BI has consistently been recognized by Gartner as the leader since its introduction.

Organizations completely rely on data to function. It’s not just about collecting information anymore but giving an explanation of that data and turning it into actionable strategies. The concept of information insights and their significance in the ultra-modern business environment will be discussed in this article.
Along with shining a spotlight at the critical role that Power BI plays in reworking raw information into actionable insights. 

Table of Contents

Understanding Data Insights

What Are Data Insights?

Data insights check with the precious data that can be extracted from raw data through evaluation. Organizations get deeper information of numerous components in their business with these details. Which include customer conduct, market traits and operational performance. Fundamentally, data insights support decision-making which helps in business growth. 

The Importance of Data Insights

In the technology of huge statistics, organizations that harness the power of data insights advantage a competitive side.
Here are some key reasons why data insights are indispensable:

  • Informed Decision-Making: Organizations may additionally make data-based decisions, all because of statistical insights. With statistical evaluation businesses can find possibilities and difficulties resulting in greater effective techniques and better outcomes.
  • Improved Customer Experience: After getting an understanding of customer behavior through data insights businesses can personalize their offerings and enhance the overall customer experience. Which leads to increased customer loyalty and satisfaction.
  • Cost Reduction: Inefficiencies in operations and resource allocation can be revealed through data insights. Businesses can dramatically cut fees and streamline their operations by addressing these challenges.
  • Competitive Advantage: Companies that leverage information insights benefit an aggressive gain with the aid of staying beforehand of marketplace developments and adapting quickly to converting situations.

The Power of Data Insights

The quality to make well-informed decisions is mandatory for all. Those days passed when businesses relied solely on intuition and gut feelings. The most successful enterprises are instead using data insights to guide their decision-making. Let’s learn the paramount importance of data insights in the decision-making landscape. The hurdles that organizations encounter while effectively utilizing data and how Power BI emerges as an indispensable solution to these challenges. 

The Significance of Data Insights

Understanding the Data-Driven Paradigm

In the digital age, statistics are ubiquitous. Every click, buy and interaction generate valuable records points that can be leveraged for strategic gain. Organizations can simplify complex styles, locate hidden traits and benefit a deep information of consumer conduct with data visualization. 

Informed Decision-Making

Making informed choices that drive business success with access to the right data and the ability to interpret it effectively becomes easy for decision-makers.  Whether it’s optimizing supply chains, launching targeted marketing campaigns or predicting market trends. Data-driven decisions are more accurate and less prone to errors.

Competitive Edge

Staying ahead of the curve is essential in today’s hyper-competitive markets. In today’s hyper-competitive market staying ahead of the curve is essential. Businesses that use data insights get a competitive advantage. They can quickly change direction, spot new opportunities and act appropriately when the market evolves.

Challenges in Harnessing Data Effectively

Data Overload

The sheer volume of data generated daily can be overwhelming. Many groups struggle to manipulate and extract meaningful insights from this facts deluge. Without the right equipment and strategies, statistics can grow to be a legal responsibility as opposed to an asset. 

Data Quality

Data quality issues, such as inaccuracies and inconsistencies, can erode trust in insights. Garbage in, garbage out – this adage holds true in the world of data analytics. Ensuring data accuracy and integrity is a persistent challenge. 

Data Integration

In most organizations, data is stored in disparate systems and formats. Integrating these facts for a holistic view can be a daunting task. Siloed facts end in incomplete insights and overlook possibilities. 

Skilled Workforce

Effectively harnessing data requires a skilled workforce. Data scientists, analysts, and engineers are in high demand but in short supply. Finding and keeping talent with the appropriate expertise can be extremely difficult. 

Power BI: A Game-Changer in Data Analytics

power bi a game-changer in data analytics

Power BI is a cutting-edge business analytics tool offered by Microsoft. Which addresses many of the challenges associated with data insights. It brings a platform for data visualization, data preparation and interactive reporting, all together.

Understanding Power BI

Power BI has established itself as a major player and transformed how businesses use data to make wise decisions. An effective commercial enterprise analytics tool evolved by way of Microsoft. A platform for records visualization and reporting, utilized regularly by agencies and professionals. Although business analysts frequently utilize the platform, it is also made to be simple enough for anyone without any professional data understanding to use. Power BI permits users to hook up with numerous records sources, remodel raw records into significant visuals and collaborate effectively within their teams. 

Brief History of Power BI

Power BI’s journey began in 2010 when Microsoft introduced its first version as a part of the SQL Server product family. It underwent a number of changes throughout time and eventually became a distinct product in 2013. The only objective was to simply democratize data analytics and make it accessible to users of all backgrounds. 

Development Milestones

Power BI has seen an exceptional development milestone, along with the introduction of Power BI Desktop in 2015. Which allowed users to create reports and dashboards seamlessly. Power BI became available as a cloud-based service, broadening its reach to a global audience, in 2017. 

Community Engagement

One of Power BI’s strengths lies in its active user community. Users are encouraged to interact, share ideas and produce original visuals in Microsoft’s growing environment. This cooperative mindset is directly responsible for Power BI’s success.

Core Components and Capabilities of Power BI

Power BI Desktop

Power BI Desktop is the authoring and publishing tool that allows users to create interactive reports and dashboards. With its intuitive drag-and-drop interface, users can connect to various data sources and craft visually appealing visuals. 

Power BI Service

The cloud-based Power BI Service allows users to publish, share and team up on reports and dashboards in real-time. This quality makes certain that data is constantly up to date and accessible everywhere. which results as encouraging cooperation within organizations. 

Power BI Mobile

Power BI Mobile extends the reach of your data analytics. Users may easily keep informed while on the go with the accessibility of reports and dashboards on mobile devices. 

Power Query

A data transformation tool called Power Query enables users to organize, shape and combine data from diverse sources. Because of how simple it is to use, data preparation takes less time. 

Power BI Embedded

Power BI Embedded gives programmers the option to immediately include Power BI dashboards and reports into their own apps. It improves user experience.

Key Features of Power BI

  • Data Connectivity: Power BI connects to a wide range of data sources, from Excel spreadsheets to cloud databases, making data integration seamless.
  • Intuitive Visualization: The program provides an intuitive user interface for producing engaging and intelligent data visualizations.
  • Data Modeling: Power BI’s data modeling capabilities allow users to transform raw data into meaningful insights, even without a deep technical background.
  • AI Integration: With built-in AI capabilities, Power BI can automatically generate insights and identify trends, saving time and effort.
  • Scalability: Whether you’re a small startup or a multinational corporation, Power BI can scale to meet your data analytics needs.

How Power BI Transforms Data into Actionable Insights

Power BI offers a range of features that facilitate the transformation of data into actionable insights:

  • Data Connectivity: Users of Power BI can connect to a wide range of facts assets. Which include cloud services, databases and spreadsheets. This makes sure that all applicable data may be gathered for review.
  • Data Transformation: With Power BI’s data transformation capabilities, users can clean, reshape and model data to prepare it for analysis. To ensure accuracy and reliability this is a very important step.
  • Data Visualization: One of Power BI’s strongest capabilities is Data analysis as it creates enticing visuals like interactive charts and dashboards. Which makes it easy for users to understand complex data and patterns.
  • Collaboration: The team’s coordination became good and strong on data analysis projects using the collaboration options provided by Power BI. This enhances knowledge exchange and confirms that insights are beneficial to the entire organization.

Real-World Benefits

  • Retail Revolution: Imagine a retail chain struggling with stagnant sales. By using Power BI, this industry gain real-time insights into customer preferences, inventory management and pricing strategies. Within a time span of six months, this data-driven approach leads to a 15% increase in sales.
  • Healthcare Optimization: Hospitals in the healthcare industry get help of Power BI with patient data analysis, resource optimization and disease outbreak detection. As a result, patient care is enhanced and money is saved.

Prerequisites for Using Power BI

  • Microsoft Account: To get started with Power BI, you will require a Microsoft account. If you have one then go ahead if not then  it’s easy to create. The entry point to Power BI’s capabilities and services will be this account. 
  • Download and Install Power BI Desktop: Power BI Desktop is the core application for creating reports and dashboards. It’s a free, standalone application that you can download and install on your computer. Once installed, you can use it offline to build and edit your reports.
  • Access to Data Sources: Power BI’s strength lies in its ability to connect to various data sources. You need access to the data in your company, which may be kept in databases, spreadsheets, or cloud services, to get the most of Power BI. Make sure you have the right access rights to these data sources.
  • Understanding of Data Modeling: Effective statistics modeling is critical for growing significant visualizations. Understanding the basics of data table functionality is recommended. How to create relationships between tables and how to write simple DAX (Data Analysis Expressions) formulas for calculations.
  • Data Cleaning and Transformation: Data in its raw form is often messy and requires cleaning and transformation. Familiarize yourself with Power Query, a feature in Power BI, to clean and reshape data as needed.
  • Basic Knowledge of Visualization Best Practices: To create compelling reports and dashboards, it’s essential to have a grasp of data visualization best practices. This includes choosing the right chart types, color schemes, and layout designs to effectively communicate insights. 
  • Security Considerations: When working with sensitive data, security is paramount. Understand how Power BI handles data security, encryption, and sharing options to ensure your data remains safe.
  • Licensing and Cost Considerations: Power BI offers different licensing options, including a free version and paid plans with advanced features. Users can choose which plan suits their needs and budget.
  • Training and Learning Resources: To become proficient in Power BI, invest time in learning resources. Microsoft provides extensive documentation, tutorials, and online courses to help you master the tool.
  • Data Governance Policies: If you’re working within an organization, be aware of data governance policies. Ensure compliance with data handling and reporting procedures set by your organization. 

Acquiring and Installing Power BI

  • Create a Microsoft Account: Before you can begin using Power BI, you need a Microsoft account. If you don’t have one, go to the Microsoft account sign-up page and follow the instructions to create an account. 
  • Download Power BI Desktop: Power BI Desktop is the primary tool for creating reports and dashboards. You can download it for free from the official Power BI website (https://powerbi.microsoft.com/en-us/desktop/). Choose the appropriate version for your operating system (Windows 64-bit or 32-bit). 
  • Install Power BI Desktop: Once the setup file is downloaded, run it to install Power BI Desktop on your computer. Follow the installation prompts, and the program will be ready to use once the installation is complete. 

Connecting to Data Sources and Setting up Data Pipelines

Launch Power BI Desktop: After installation, open Power BI Desktop. You’ll find a blank canvas where you can start building your reports. 

  • Connect to Data: To connect to your data source, go to the “Home” tab on the ribbon and click on the “Get Data” option. Power BI supports various data sources, including databases, Excel files, online services, and more. Select the source that contains the data you want to analyze. 
  • Select Data Source and Connect: Choose the specific data source you want to connect to and click “Connect.” Depending on the source, you may need to provide connection details such as server addresses and login credentials. 
  • Data Import and Transformation: Once connected, you’ll see a Navigator window displaying the available tables and data from your source. Select the data you need and click “Load” to import it into Power BI. If necessary, you can also perform data transformation tasks using the Power Query Editor to clean, reshape, and enhance your data. 
  • Creating Data Pipelines: Power BI allows you to create data pipelines using the Power Query Editor. You can add multiple data sources, merge or append data, apply transformations, and create calculated columns or measures to prepare your data for analysis. 
  • Data Refresh: To keep your reports and dashboards up-to-date, you can set up data refresh schedules. This ensures that your data pipelines are automatically updated with the latest information from your sources. 
  • Building Visualizations: With your data imported and transformed, you can start creating visualizations such as charts, graphs, and tables to represent your data. Use the report canvas to design your dashboards and reports. 
  • Sharing and Publishing: Once your reports and dashboards are ready, you can publish them to the Power BI Service, a cloud-based platform. This allows users to share data insights with colleagues or clients, collaborate on reports and set up data-driven alerts.

With these steps, anyone can acquire, install and effectively utilize Power BI to connect to data sources and set up data pipelines for insightful data analysis and visualization. 

Power BI: Challenges, Strategy and Solutions

Power BI implementation can be quite advantageous for businesses. Although, it has its own set of challenges. Here are common challenges faced during Power BI implementation, along with strategies and solutions to overcome them: 

  • Data Quality Issues
    Challenge: Inconsistent, incomplete, or inaccurate data can hinder the effectiveness of Power BI reports and visualizations.
    Strategy: Implement robust data governance practices to ensure data quality. This includes data cleansing, standardization, and validation processes.
    Solution: Set up data validation rules, establish data ownership, and regularly audit and clean your data sources.
  • Data Integration Complexity
    Challenge: Organizations often have data stored in multiple sources, making integration complex.
    Strategy: Create a data integration plan that includes connecting to various data sources and transforming data into a usable format.
    Solution: Utilize Power Query and Power BI Dataflows to simplify data integration. Automate the extraction and transformation of data from many sources by building data pipelines.
  • Security and Compliance
    Challenge: Ensuring data security and compliance with regulatory requirements is critical.
    Strategy: Develop a data security policy that defines access control, encryption, and compliance measures.
    Solution: Utilize Power BI’s built-in security features, such as row-level security and Azure Active Directory integration, to control data access and maintain compliance.
  • User Adoption and Training
    Challenge: Users may struggle to adapt to the new tool, leading to underutilization.
    Strategy: Offer thorough instruction and materials to users of all levels of competence. Solution: Provide lessons, training sessions and written materials. Encourage an exploratory and learning-focused culture within the company.
  • Performance Optimization
    Challenge: Large datasets or complex reports can lead to slow performance.
    Strategy: Optimize data models and report design for better performance.
    Solution: Use techniques like data summarization, indexing, and proper DAX optimization to enhance report responsiveness.
  • Scalability and Cost Management
    Challenge: As usage grows, managing costs and resources becomes a concern.
    Strategy: Monitor usage and plan for scalability in advance.
    Solution: Use Power BI Premium or Premium Per User (PPU) licensing for larger deployments, and regularly review usage and capacity to optimize costs.
  • Version Control and Collaboration:
    Challenge: Managing multiple versions of reports and collaborating on them can be challenging.
    Strategy: Establish version control and collaboration workflows.
    Solution: Use Power BI Workspaces and the Power BI Service for centralized report management, version history, and collaboration among team members.
  • Change Management
    Challenge: Resistance to change within the organization can impede Power BI adoption.
    Strategy: Develop a change management plan to address resistance and promote buy-in.
    Solution: Build support for the product by involving stakeholders early on, communicating the benefits, and involving users in the decision-making process.
  • Mobile and Accessibility Considerations
    Challenge: Ensuring that reports are accessible and functional on mobile devices can be overlooked.
    Strategy: Design reports with mobile responsiveness in mind.
    Solution: Use Power BI’s mobile view options and test reports on various devices to ensure they are accessible and user-friendly. 

Data Sharing and Collaboration with Power BI

Sharing and collaborating on data insights with Power BI is a crucial aspect of harnessing this powerful business intelligence tool. Here’s a streamlined guide on how to effectively share and collaborate on data using Power BI, while also addressing security and permissions considerations: 

Publish Reports

  • Create your reports and dashboards in Power BI Desktop, then publish them to the Power BI Service, a cloud-based platform designed for easy sharing and collaboration. 

Share Reports Securely

Share your reports securely with others using various options: 

  • Specific individuals by email. 
  • Distribution lists or security groups within your organization. 
  • Everyone in your organization. 
  • External users through guest access. 
  • Implement robust data security measures to ensure that sensitive information is protected. 

Set Fine-Grained Permissions

  • Manage access to your reports by assigning different roles like View, Edit, and Admin to control who can do what. 
  • Implement row-level security to restrict access to specific data based on user roles or attributes. 

Embed Reports

  • Easily insert Power BI reports and dashboards into other applications or websites for broader accessibility while maintaining security. 

Organize in Workspaces

  • Organize your reports and dashboards into workspaces, similar to folders, for better content management and sharing. 
  • Define workspace-level permissions to control who can access and edit the content within each workspace. 

Collaborate in Workspaces

  • Invite team members to collaborate in workspaces, where you can work together on reports in real time. 
  • Ensure that workspace members have appropriate permissions based on their roles and responsibilities. 

Use Comments and Discussions

  • Enhance collaboration by leaving comments on reports and dashboards for discussions, questions, and feedback. 
  • Monitor and moderate discussions to maintain a productive and secure environment. 

Schedule Data Refresh

  • Set up automated data refresh schedules to keep shared reports up-to-date and maintain data accuracy. 
  • Ensure that data refresh operations adhere to security and compliance standards. 

Export and Download Reports

  • Allow users to export or download reports in various formats such as PDF, PowerPoint, Excel, or CSV for offline analysis or presentations. 
  • Implement download permissions to control which users can export sensitive data. 

Monitor Usage and Performance

  • Keep track of report usage and performance metrics to optimize your content for a better user experience. 
  • Continuously monitor access logs for security and compliance purposes. 

Version Control

  • Use version history to track changes made to reports and roll back to previous versions if needed. 
  • Maintain version control logs for auditing and compliance requirements. 

Mobile Collaboration

  • Collaborate on reports using Power BI’s mobile apps for iOS and Android, ensuring accessibility on the go while maintaining security protocols. 

Training and Support

  • Provide training and support resources to help users make the most of Power BI’s capabilities, with an emphasis on security best practices. 

Data Governance

  • Implement data governance policies and practices to ensure shared data complies with organizational standards, including security and privacy regulations. 
  • Users may effectively share and collaborate on data using Power BI by following certain procedures, best practices, and taking security and permissions issues into account. This allows the corporations to make facts-pushed selections even as safeguarding touchy statistics. 

The Future of Data Insights with Power BI

As Power BI, a business intelligence tool, continues to develop and adjust to the ever-changing data analytics market, the future of data insights with this product appears bright. The way that businesses turn data into smart knowledge has changed thanks to Microsoft Power BI. It will likely continue to play an important part in the data analytics ecosystem. 

We can anticipate the following major trends and changes in the coming years:

Increased Azure Service Integration: Power BI will connect with Microsoft Azure services even more closely as businesses continue to move their data and workloads to the cloud. 

Advanced analytics, improved scalability, and seamless data connectivity will all be made possible by this combination. 

Artificial Intelligence and Machine Learning: Power BI will increasingly leverage AI and machine learning capabilities to provide more advanced data insights. Hidden patterns and trends in data can easily be found by users with the help of technologies like automatic anomaly detection, natural language processing and predictive analytics. 

Enhanced Data Visualization: Power BI will continue to improve its data visualization capabilities, allowing users to create more interactive and visually appealing reports and dashboards. Custom visuals, 3D charts, and augmented reality (AR) features may become more common. 

Real-time Data Streaming: The demand for real-time analytics is growing, and Power BI will likely enhance its support for real-time data streaming and processing. Because of this, organizations may make decisions more quickly based on up-to-date information. 

Improved Collaboration and Sharing: Collaboration features within Power BI will likely see improvements, making it easier for teams to work together on data analysis projects. Enhanced sharing options and better integration with collaboration tools like Microsoft Teams can be expected. 

Data Governance and Compliance: With the increasing focus on data privacy and compliance regulations like GDPR and CCPA, Power BI will continue to enhance its data governance and security features. This will help organizations ensure that their data analytics practices remain compliant with evolving regulations. 

Mobile and IoT Integration: Power BI will likely become even more mobile-friendly, catering to the growing use of smartphones and tablets for data analysis. Additionally, it may further integrate with IoT platforms to help organizations gain insights from their connected devices and sensors. 

Customization and Extensibility: Power BI’s customizability will improve, allowing businesses to tailor the platform to their specific needs. More third-party extensions and connectors will also be available, broadening its capabilities. 

Cloud-Native Approach: Power BI will become more cloud-native as cloud use increases, including features that are tailored for cloud-based data storage, processing, and analytics.

User-Friendly AI-Driven Insights: Power BI will likely offer more user-friendly AI-driven insights that enable business users, even those without a deep technical background, to uncover valuable information from their data effortlessly. Best Practices and Tips
Here are some best practices and tips for using Power BI effectively: 

Plan Your Data Model Carefully:

  • Start by designing a well-structured data model. Use a star or snowflake schema for optimal performance. 
  • Ensure data is clean, properly formatted, and well-organized before importing it into Power BI. 

Use Query Editor Wisely:

  • The Query Editor in Power BI is a powerful tool for data transformation. Familiarize yourself with it to clean and shape your data effectively. 
  • Avoid loading unnecessary columns and rows into your data model. Use the “Remove Columns” and “Remove Rows” functions as needed. 

Optimize Data Loading:

  • If dealing with large datasets, consider loading only a subset of data during development to improve performance. You can later configure the data refresh settings. 
  • Use incremental refresh for large datasets to reduce data load times. 

Choose the Right Visualization Types:

  • Select appropriate visualizations for your data and the insights you want to convey. Don’t overload your reports with unnecessary visuals. 
  • Pay attention to the hierarchy and drill-through options to provide interactivity. 

Consistent Data Naming and Formatting:

  • Maintain consistent naming conventions for tables, columns, and measures to ensure clarity and ease of use. 
  • Standardize formatting (dates, numbers, currency) across visuals to enhance readability. 

Use Measures for Calculations:

  • Create measures for calculations and aggregations instead of doing them in Excel or other tools. Measures are more efficient and reusable. 

Data Relationships:

  • Define and manage relationships between tables properly. Use the auto-detect feature but verify and adjust if necessary. 
  • Understand the differences between one-to-one, one-to-many, and many-to-many relationships. 

Performance Optimization:

  • Use summarized tables (such as star schema or aggregated tables) for large datasets to improve query performance. 
  • Limit the use of calculated columns, as they can increase memory consumption. 

Data Security:

  • Implement appropriate data security measures, such as row-level security, to restrict access to sensitive information. 

Scheduled Data Refresh:

  • Set up a regular data refresh schedule to keep your reports up to date. Ensure your data source supports this feature. 

Version Control:

  • Use version control systems like Git to track changes to your Power BI files. This is especially useful when collaborating with a team. 


  • Document your data model, calculations, and report layout to make it easier for others to understand and maintain your work. 

Data Governance:

  • Establish data governance policies and practices to maintain data quality and consistency. 

Collaboration and Sharing:

  • Use collaboration features like sharing workspaces and reports with colleagues or stakeholders. Make use of Microsoft Teams integration for seamless collaboration. 

Stay Informed:

  • Keep up to date with Power BI updates and new features by following official documentation, blogs, and communities. 

Training and Learning:

  • Invest in training and learning resources to continuously improve your Power BI skills. Microsoft offers free online courses and certifications. 

User Feedback:

  • Solicit feedback from report consumers to make improvements and ensure your reports meet their needs. 


To conclude it would be right to say that, the transformative potential of Microsoft’s Power BI platform is what organizations need to make new decisions based on data. It high point how this powerful tool can empower individuals and businesses to gain actionable insights from their data. Which gives them a competitive edge in today’s data-driven landscape. 

Power BI transforms into a crucial tool for professionals of any level of competence by providing a user-friendly interface. Flexible data visualization capabilities and a thorough guide to data modeling and transformation. Also, firms are able to successfully negotiate the complexity of data management while abiding by regulatory norms. Thanks to the emphasis on data governance, security and the integration of advanced analytics. Businesses that want to prosper in the modern business landscape in a data-centric world must strategically use Power BI.  

Leading partner Strivemindz helps businesses utilize the potential of Power BI. We assist organizations in smoothly adopting this potent technology into their operations. Thanks to our certified experts in data analytics and Power BI’s capabilities. We provide specialized solutions that enable enterprises to derive useful insights and motivate reasoned decision-making. From fusing various data sources to producing dynamic infographics. Strivemindz makes sure that businesses use Power BI properly and use it to its full potential, providing them a competitive edge in today’s data-driven environment. Strivemindz focuses on efficiency, security, and compliance. 


What is the primary purpose of Power BI?

To obtain insights from data and make wise decisions organizations use this tool. 

Is Power BI suitable for small businesses? 

Power BI is a flexible solution for data analytics because it is scalable and used by all size of businesses.

In what ways does Power BI differ from other data analysis programs?

For businesses already utilizing Microsoft products, Power BI is a popular option because of how simple it is to use and how well it integrates with other Microsoft products.   

Can I access Power BI on my mobile device? 

Power BI allows users to access reports and dashboards on the go with its mobile app, ensuring data accessibility from anywhere.    

Is Power BI suitable for non-technical users? 

With its user-friendly interface and intuitive tools Power BI is easily accessible for everyone. It empowers users to perform data analysis more effectively. 

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